Celebrating diversity: The Launch of Macro’s 2025 EDI campaign ‘This is Me’

We’re excited to introduce This is Me, Macro’s 2025 EDI (Equality, Diversity, and Inclusion) campaign, which is all about making sure every colleague feels not just like they fit in, but that they belong.

What is This is Me?

At Macro, we want to create a workplace where everyone feels safe to bring their whole selves to work. We recognise that every individual has different needs, and that’s why This is Me is more than just a campaign – it’s a commitment to understanding and supporting those needs, both professionally and personally.

This initiative helps us identify and acknowledge individual needs that may impact our work-life experience. It’s about being proactive, learning from one another, and creating a supportive space that encourages growth and productivity.

An impactful launch event

On Thursday 27 February 2025, 180 employees from around the globe joined a special This is Me session. We were honoured to hear powerful stories from six colleagues who shared their personal experiences, shedding light on what it’s like to navigate the workplace with unique needs and perspectives.

Four of the storytellers presented live, while two others shared their stories via pre-recorded videos, ensuring the event was accessible to everyone, no matter their needs. It was an inspiring, emotional, and impactful moment for all involved.

How we’re supporting our colleagues

To make this possible, This is Me provides a tool in the form of a simple summary form. This tool allows colleagues to share how we can best support them in the workplace, whether it’s regarding communication styles, adjustments to their role, or balancing their work-life commitments. We’re asking questions including:

• How do you prefer to communicate and collaborate with your colleagues (e.g., in-person, email, video calls)? Is there any specific support we can offer to make this easier for you?
• Do you find it helpful to receive written instructions or follow-up after verbal communication?
• What helps you at work if you feel challenged or overwhelmed.
• What can others do to make your day easier? Are there any accommodations or adjustments you need to succeed in your role?
• How can we help you balance your work-life commitments in a way that supports your overall well-being?

By providing this space for individuals to share their needs, we are not only promoting inclusivity, but we’re also building a culture that values and understands the diverse experiences and backgrounds of every person at Macro.

Looking ahead: What’s next?

As we move forward with This is Me, we’ll continue to build on this foundation. We’ll be working with teams to ensure that the tools and resources provided are being used effectively.

From here we’re creating a global SteerCo who will drive the campaign forward, we’ll be using global milestones and celebration days to raise awareness for topics ranging from neurodiversity, ethnicity, socioeconomic status, accessibility, Pride and working families. 

Celebrating gender balance

To mark International Women’s Day 2025, we’re proud to reflect on gender balance at Macro.

Group People Director Adelaide Forbes says, “I’m proud of how Macro is actively championing inclusivity and diversity through its "This is Me" EDI campaign to drive impact throughout our people. We’re moving with other processes too, such as leveraging AI in the recruitment process to mitigate unconscious bias, ensuring that hiring decisions are based on merit rather than any preconceived notions”.

“This commitment to diversity is further reinforced by continual awareness efforts, driven by the company’s directors, to support the ongoing growth and development of the campaign. Additionally, Macro fosters an inclusive work environment by offering flexible working arrangements for parents, promoting a better work-life balance”.

“Finally, Macro ensures transparency and equal opportunity by advertising all internal roles, we actively promote from within, looking for opportunities to actively remove barriers which prevents applicants from having access to vacancies, creating a fair and open path for everyone to advance”.